Five years ago, McDonald's revealed plans to open a fast food restaurant in the southern Italian town of Altamura, Apulia. Area citizens, supported by Italy's Slow Food movement, campaigned against the development by establishing their own group "Friends of Cardoncello" (named after an Italian mushroom).
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Eliot Coleman of Four Season Farm in Harborside, a regular participant in the public dialogue on locally grown, seasonal produce, faced a room overflowing with individuals in blue jeans, silk saris, turbans, African batiks-and earphones. The subject was Mass Communication about Agriculture in the United States, the setting was Terra Madre (Mother Earth) in Turin, Italy.
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